For over a decade I helped e-commerce brands grow using social media ads. Different products, different niches, but the same core skill: finding the right people online and turning them into buyers.

Along the way, I started noticing something about real estate agents. They were sitting on one of the most valuable products anyone could sell, a home, and most of them were getting leads the hardest way possible. Buying the same recycled contacts from Zillow and StreetEasy that five other agents already had. Cold calling strangers. Posting every day and hoping something stuck.

The thing they were missing wasn’t effort. It was the one skill I had spent ten years getting good at.

So I turned the same system I had built for ecom brands toward real estate. Ads that reach the right buyers and sellers in a specific market, and warm them up so that by the time a lead reaches out, they already know the agent. No cold calling. No content treadmill.

That’s what RC does now. I work with a small number of agents at a time, because the system only works when it’s built around one market and one agent’s goals, not run off a template.

If you want to see what that looks like for your market, contact us via the contact page.